7th heaven - Pop Media
90%
Songs 92%
Sound 88%


These guys rule.
They really can't put a foot wrong and Pop Media is yet another classy notch in their ever expanding musical belt.
Quite simply put – they write some of the very best contemporary pop/rock tunes of any band out of the USA today.

The band is a songwriting machine and you are always guaranteed another set of classic songs with each release.
That said – they aren't infallible and my prior issue of the band over-delivering remains true here. There are no less than 22 songs here. Astonishing!

That comes on top of the 30 track Silver release; the 18 track USA-UK and the 500+ song Jukebox box set! Holy crap!
So Pop Media is another set overflowing with songs. I've talked to the band about this – I'd rather see them control their material a little more and perhaps edit their albums to 12 songs and keep fans waiting for more, rather than having so many new songs to learn in one hit.
And with 22 songs, not every one of them can match the quality of the album's best.
There are several fillers here. Not necessarily bad tunes…it's just that the lead songs are so utterly unbelievable, that it would be impossible to keep up that quality of songwriting for so many tracks.
Pop Media is what is says on the box – these are a far more pop sounding set of tunes than the melodic rock of Silver or even USA-UK. Very pop….but very very catchy and very melodic of course.

The summarize briefly –
Sing – utter pop perfect. Billboard #1 hit single stuff.
Go For A Ride – another absolute pop gem.
She Should Have Been An Angel – moody pop ballad with another killer hook.
World Gone Mad – 7th Heaven doing The Cars better than The Cars!
Beyond Beautiful – lush sentimental ballad.
Turn Up The Radio – commercial pop brilliance.
Dance Of A Lifetime – catchy dance song, great beat and chorus.
I Did Not Sign Up For This – filler.
Get Up On The Floor – lots of beats, but great melodies but not essential.
Snapshots In Time At The Speed Of Light – fast and rocking and cool chorus.
Love Or Hate – fast, but dark and moody, good change of tempo.
Animals – another classic chorus.
Wouldn't Change A Thing – ok ballad.
Photographs – good solid pop song, not essential.
What's My Name – swagger and charm. Possible hit.
Perfect Girl – more melodic rock, but not as big a chorus.
Change The World – more aggressive, but not as good either.
Should I Stay – mellow, good vocal. Not bad.
Stuck In A Moment – filler.
Living In A Mystery – good chorus. Could have had more work done on it to make great.
Loving You – acoustic driven pop. Filler.
Life Goes On – familiar sound to the first half of the record. Good song. Moody.

Fans of 7th heaven need this as they need everything else. Pop/rock/modern pop fans need this also. There are some wonderfully catchy and harmonious tracks here and several more classics to add to the band's already full vault.


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